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Nutrition Zone is founded on the pursuit of providing our patrons unrivaled customer service and knowledge with premium products at unbeatable prices. We put the utmost importance on improving the health and wellness of the communities we serve by focusing on the goal most important to our customers: RESULTS.
We offer our customers a variety of the most effective, high-quality sports nutrition and weight loss products at extremely competitive prices.
Corporate Team 
CEO & FOUNDER, JOE ECKSTROM
Joe Eckstrom is the Founder and CEO of Nutrition Zone Enterprises, Inc. Prior to launching Nutrition Zone, he was the owner and operator of three nutrition and supplement franchise stores in Orange County, California. Sensing that the franchise company was not capable of providing him the necessary support, he broke away and formed the Nutrition Zone brand. Although he became disenchanted with the franchise company, he was convinced that the franchising system was the best method to build a national brand in the retail sports nutrition and supplement market segment. With a personal philosophy that people are your greatest business asset, Mr. Eckstrom launched Nutrition Zone with a dedication to helping others live a healthier lifestyle and to improve the quality of their lives. His passionate vision compelled him to aggressively expand the presence of Nutrition Zone nationally with plans to grow a global brand in the near future.
“Nutrition Zone is an extraordinary company with extraordinary customer loyalty. I am excited every day to be working with our outstanding corporate team to expand our leadership position in this emerging sports nutrition and supplement business. We fully realize that there are unlimited growth opportunities for us both domestically and internationally,” said Eckstrom. 
DIRECTOR OF OPERATIONS, VINCENT ROMERO
Vincent Romero joined the Nutrition Zone corporate team in March 2008, as the Director of Operations. From June 2003, to October 2005, he was employed by General Nutrition Centers, Inc. where he quickly rose to managing two franchises in Southern California. Most recently Mr. Romero has been the owner/operator of Nutrition Zone Anaheim Hills. His knowledge and expertise in Nutrition Zone operations and marketing make him a valuable asset to our team.
CORPORATE CONTROLLER, CONSTANCE REID
Constance Reid joined Nutrition Zone as its Corporate Controller in March 2008. For the previous sixteen years, she was a director and corporate officer for WSR Sales & Management in Riverside, CA. At WSR, she served as General Manager as well as maintaining a large portfolio of commercial and residential accounts where she was responsible for negotiating leases, maintaining owner accounts, accounts receivable/payable, and regular generation and reporting of accounts. Ms. Reid is responsible for all financial matters relative to corporate activities and franchisee relations.
PRODUCT DISTRIBUTION MANAGER, CHRIS JOHNSTON
Chris Johnston joined the Nutrition Zone corporate team in early 2008, to oversee and ensure efficient product distribution and warehouse operations. He brings years of experience to the company ranging from warehouse operations to product distribution. Chris also has vast experience in international relations, making him a key member of the Nutrition Zone team as the company continues to expand globally.
RISK MANAGEMENT ADVISOR, RACHELLE WITHERS
Rachelle Withers is Nutrition Zone’s Risk Management Advisor and has served as an independent insurance and risk management consultant for Nutrition Zone since its founding. Rachelle has credentials in property & casualty and life & health insurance. Over the past thirteen years she has worked with hundreds of clients in many different business industries and is highly qualified to provide quality risk management and insurance solutions for our team. With a strong knowledge of agency management, implementation of new agencies, and her involvement in insurance advisories for better business practices, Rachelle is an important asset to Nutrition Zone’s franchise development program.
GENERAL COUNSEL, KEVIN RIVA
Kevin Riva has been Legal Counsel to Nutrition Zone since 2003. Mr. Riva has maintained a private practice law firm since August 2000. He handles all corporate and franchisee-related legal matters for Nutrition Zone Enterprises, Inc.
E-COMMERCE MANAGER, AARON ROBERTSON
Aaron Robertson has been in the internet business since 1994 and has gained much experience in user interface design, web marketing, eCommerce, multimedia, development structure and how it all relates for the customer and the company. While handling the development and marketing for Crevier BMW the dealership was the #1 selling BMW dealer in the western hemisphere. For over 8 years he managed Metropolitan Water District of Southern California's 8+ web sites with well over 650,000 documents. Long into fitness and an active lifestyle he's found a natural fit with Nutrition Zone.
FRANCHISE SIGNAGE SPECIALIST, BILL COWLES
Bill Cowles brings to the Nutrition Zone Management Team a wealth of knowledge and over 25 years experience in the application of fixtures and signage for the retail industry. He is the owner and founder of BC Displays. He holds a Graphic Arts Degree from California State University at Fullerton as well as extensive study in physiology.
Bill has focused on serving his surrounding community by involvement in youth sports. He has coached and managed ASA Girls Softball teams winning twelve District 55 Tournaments of Champion. He has managed Little League teams and was twice selected as All-Star Manager. Bill believes in physical conditioning as the foundation for one’s life.
Serving as Account Manager and Designer Bill has created and produced signage and Point of Sale displays for his extensive list of clients including local companies such as Quiksilver, Wahoo’s and Chick’s, as well as national accounts such as Foot Locker, Energizer and Coca Cola. As an expert in Fulfillment, Bill helps bring ideas from concept to store-level execution for retailers across the country. Bill is an asset and natural fit for Nutrition Zone as he has a firm understanding of our customers and their way of life by designing store décor that inspires.
ADVERTISING AND VISUAL COMMUNICATIONS SCOTT KELLEN
Scott Kellen of Kellen Design has established himself as one of the elite in visual communications for the nutrition, health and sport pharmaceutical marketplace over his ten plus year career. His professional work in the field of art direction and graphic design has focused on corporate identity/branding, POP/POS, ads and packaging design to extremely high-end web work.
From clients as diverse as start-up companies to established billion-dollar global corporations and community-based symphonies to national record labels, Scott always strives to create high-impact solutions that contribute to his client’s success.
Scott received his BA in Graphic Design from California State University, Fresno. He has furthered his education yearly, outside of his degree in marketing, typography, typographic style, and the psychology of color. Extremely passionate for his work, Scott is happy to bring his education and years of experience married with his talent to the Nutrition Zone for greater success.
DIRECTOR OF FRANCHISE DEVELOPMENT, CARL KOSNAR
Carl J. Kosnar serves as an independent franchise development consultant to Nutrition Zone Enterprises, Inc. He is Founder and Managing Partner of The Kosnar Group ("TKG"), a firm that specializes in providing business expansion and franchise sales consulting services to public and private companies interested in franchising, licensing, and alternative growth strategies. From March 1973, to December 1988, Mr. Kosnar served as President of CAMS, Ltd., located in Chicago, Illinois, a national franchise and business development consulting company which he sold to a national accounting firm in 1988. Past and present CAMS, Ltd. and TKG clients include Fortune 500 and major international companies including Labor Ready, Inc., Pearle Vision, Inc., Frisch's Big Boy Restaurants, The Gillette Company, International House of Pancakes, Mazda Motors of America, ServiceMaster Industries, Inc., Budgetel Inns, Kentucky Fried Chicken (KFC), Annex Brands, Inc., ITEX Corporation, Bartercard USA, Inc., SunFX-USA, LA BOXING Franchise Corporation, and PRO MARTIAL ARTS Franchise Corporation. From 1989 to 1997, he served as Chief Executive Officer of two public companies involved in the medical laboratory services (AMEX) and automotive manufacturing (NASDQ) businesses, respectively. Mr. Kosnar is the author of How to Sell Your Home Without a Real Estate Broker, published by McGraw-Hill Book Publishing Company. He is also the author of Improving the Franchisor-Franchisee Relationship for a Stronger Franchising System and numerous articles about franchising in the U.S. economy. He is a member of a number of trade associations including the International Franchise Association, International Health, Racquet & Sportsclub Association, San Diego Software Industry Council, National Association of Television Program Executives, and the National Association of Broadcasters. He has appeared as a guest lecturer at the University of Illinois, Elmhurst College and AICPA seminars and corporate workshops to present educational material on the subjects of franchising, licensing, and alternative growth strategies.
Mr. Kosnar is a frequent traveler and is a proponent of exporting western-style franchising to other countries through his writings and lectures abroad. Mr. Kosnar is an honors graduate of California Western University, earning a BS and MBA degrees. He also attended DePaul University, School of Law, in Chicago, Illinois.
FRANCHISE CONSULTANT, DONALD J. BRUMLIK
Donald J. Brumlik serves as a Partner and principal of Brumlik Consulting Group. Inc. ("TBCG"). He has been involved for more than 30 years as a principal and as a consultant with numerous ventures including private and public companies listed on the NYSE, AMEX and NASDAQ. His activities have been principally managing and advising business organizations with respect to corporate strategy as to organization, financing, marketing and expansion.
His most recent affiliations in addition to TBCG include being a shareholder, director and officer of the following:
• The American Language Kollege, Inc..
• Brentwood Institute, Inc
• Advanced Medical Technologies, Inc.
• Rx Medical Services Corp.
• Calmark Holding Corporation
• Northview Corporation
• American Adventures, Inc.
Mr. Brumlik holds a BS degree in Accountancy from the University of Illinois, and is a Certified Public Accountant. Additionally, he holds a Juris Doctor degree from De Paul University, College of Law. |
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